New Google Ads Campaign Complaint - Impressions are down, click costs are up!

Hey, folks! It's Mark here from Inbound Revenue, and today let's tackle a common headache many of us face after launching a new Google Ads campaign. You know the drill – the client sees a drop in impressions, clicks, and an annoying spike in cost per click. So, what's going on? I'll break it down for you. When you revamp a campaign, especially by targeting more specific, intent-based keywords, you might notice a dip in impressions. Why? Because those specific keywords often have less traffic compared to broader ones. And yeah, they can be pricier, but here's the kicker – they're like the low-hanging fruit of Google search, and clients want that sweet, sweet fruit. _________ 📗 Ready to Boost Your Advertising Success? Visit Now! https://inboundrevenue.com/ _________ Follow us on: 👇👇 ✨Facebook: https://www.facebook.com/inboundrevenue 💼LinkedIn: https://www.linkedin.com/in/mdkelly/ 🐦 Twitter: https://twitter.com/inboundrevenue _________ 🤗 Subscribe to Our Channel: 👇👇 https://www.youtube.com/channel/UCImohHLjb-nSv8ilE3g8R9A?sub_confirmation=1 _________ #GoogleAdsStrategies #CampaignOptimization #DigitalMarketingInsights #AdWordsTips

from Inbound Revenue https://www.youtube.com/watch?v=l6401zQgg40